Product Placement

Archive for June, 2007

Power-Aware Cord

Sunday, June 10th, 2007

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Power-Aware Cord

Count on the Swedes to raise awareness of personal energy consumption. When a current of electricity flows through this Power-Aware Cord—basically a re-designed power strip—the extension glows and pulses with different intensities of light. The idea is to visually express the energy being used so that one will be more mindful of it. Alas, this day-glo wonder is not available: It was the fruit of a research project called “Static!,” initiated by Sweden’s Interactive Institute.

(Via Lost at E Minor)

Posted in Energy Conservation, Sweden | No Comments »